Your website should work
as hard as you do.
I build websites for ethical dog professionals.
The people in this unregulated field who know that relationships built on trust get better results.
Your website should reflect that, too.
No explaining what a “threshold” is.
No justifying your methods.
Just a beautiful, functional website built by someone who already gets it.
"Her dedication, professionalism, and eye for detail truly shine through."
B.K. - PMSC Secretary
01
Why It Matters
Built by a trainer.
For Trainers.
Most web designers will ask you to explain your whole philosophy before they write a single word. I already know what LIFE means (and LIMA but…), why you don’t use prong collars, and why all of it matters to your clients (both the dogs and the humans).
That fluency saves you time, and it shows up in every sentence of your site.
No jargon translation needed
For Trainers.
I speak force-free, positive reinforcement, and science-based like I speak dog.
A website that builds trust
For Guardians.
Because just like the dogs you work with, your clients need to feel safe and trust you, first.
Reaching your ideal client
For the Humans.
You know who I mean, the dog owner who’s been burned by punitive trainers and is finally ready to try a different way
Photos you actually approve of
For the Visual.
I know what good, ethical training looks like, so your photos will reinforce your message, not undermine it
Ethical Dog Pros Going Solo
You’ve recently started working as a dog professional (or you’re about to) and you need a professional online presence that explains your philosophy, lists your services, and converts visitors into clients.
Educators & Content Creators
You’re sharing knowledge, whether through blogs, videos, courses, or resources. You need a site that positions you as the expert you already are and keeps people coming back.
Nonprofits & Community Organizations
Animal welfare organizations, shelters, community programs: If your mission is rooted in humane care for animals, I want to help you build a site worthy of your amazing work.
An informational website for pet guardians in Petawawa, Ontario. Built to help pet owners and military families in the Petawawa area easily navigate local pet care by providing a free directory of trusted local pet services as well as regional bylaws, emergency veterinary care contacts, and pet-friendly community spaces
This SR&ED Tax Consulting company was an honor to be trusted with a total revamping. I also manage the educational sister site SR&ED Education and Resources and (the amazing) Elizabeth Lance‘s personal/professional site.
This one was a tough one, I won’t deny. This recent rebuild, from scratch, while migrating all existing content (and knowing nothing about the club, personally).
But the board was happy. The old website was not user-friendly (at all).
Now it is.
My personal business website. I’m proudest of this one… it’s all things dog training, education, and resources. I am confident that it is equal parts information hub and proof of concept. If you like what you see here, you know what I can do, both with dogs and websites.
And why I do it!
04
What People Say
You don't have to
take my word for it.
Puppy Spam Break
05
Let's Talk
Ready to showcase *you*
using your website?
Book a free 30-minute call. We’ll talk about where your website is, where you want it to be, and whether working together makes sense and feels right for us both.
No pressure, no stress, just a {likely chatty} conversation (that will probably morph into a geeky chat about dogs!)